Disney now marketing to newborns

Yes, that’s right. NEWBORNS. As in “just been born and still in the hospital.” This brings a whole new level of literalness to the concept of “cradle to grave” marketing.

You can read the New York Times article about it here.

You can read the Consumerist take on it here. The comments are pretty good. Some choice ones:

  • “It’s not a new practice for companies to give baby products to new parents, but to have a rep actually visit the hospital room is incredibly tacky and invasive. The mother is still exhausted and this is a time for her to recover and for family to visit, not to be subjected to a sales pitch.”
  • “‘To get that mom thinking about her family’s first park experience before her baby is even born is a home run.’ I’ll bet that smarmy bastard said those words without an ounce of guilt or shame. While it’s no surprise that Disney would sink low enough to want to manipulate children’s minds before they can even have HALF of a choice, it’s still disgusting.”
  • Well hell, maybe we should inject a Disney rep right into the Cervix for a cheery “Hello!” to the ABOUT to be born bambino.
  • Wow, I never realized the severe level of neglect taking place right here in the US. The possibility of children spending a good 4 years of their life not “consuming” Disney products? It’s the kind of thing I thought only happened in movies…

If you’re feeling unhappy about this news and feel like doing something, the Campaign for a Commercial-Free Childhood site is a great place to start, and they’ve already got a campaign up and running on this subject.

One Response to “Disney now marketing to newborns”

  1. Ginaon 14 Feb 2011 at 1:51 pm

    Oh my DOG. You know, generally I am ambivalent about Disney. I don’t hate them, but I don’t necessarily face either of their meccas to pray 5 times a day either. BUT this is obscene.